only recently that the more consumerist in the world dates have passed before our eyes certainly also for our pockets. Maybe
as socio-cultural and socially integrated in our hand is not directly change the global macroeconomics, but if we can start to be critical and how not to pass these concerns to the communities around us.
For this we are going to give this material a few days ago ISSUED TVE, and we consider a valuable quality.
Batteries to 'die' at 18 months of being released, printers that are blocked on arrival to a certain number of prints, lamps that melt a thousand hours ... Why, despite advances in technology, consumer products last less and less?
La 2 English television and broadcast RTVE.es "Buy, pull, buy" a documentary that reveals the secret: planned obsolescence, the engine of the modern economy.
Filmed in Spain, France, Germany, USA and Ghana, Buy, pull, buy , a journey through the history of a business practice that involves the deliberate reduction product life to increase their consumption because, as published in 1928 an influential U.S. magazine advertising, "an article that does not wear is a tragedy for business."
The documentary, directed by Cosima Dannoritzer and co-produced by English Television is the result of three years of research have made use of little-known archival footage, provides documentary evidence and shows the disastrous environmental consequences resulting from this practice. It also presents several examples of the spirit of resistance that is growing among consumers and includes the analysis and opinion of economists, designers and intellectuals who proposed alternative ways to save the environment and economics
A bulb at the root of planned obsolescence
Edison made his first light bulb sales in 1881. Lasted 1500 hours. In 1911 an ad in English media highlighted the benefits of a brand of light bulbs Certified lasting 2500 hours. But as revealed in the documentary, in 1924 a cartel that brought together the main manufacturers in Europe and the United States negotiated limit the life of light bulbs to 1000 hours . The Phoebus cartel was called and officially never existed but in Buy, pull, purchase shows us the document that represents the starting point of obsolescence, which now applies to next-generation electronic products such as printers and iPods and that was also applied in the textile industry with the disappearance of the means to test runs. Consumer
Rebels in the Internet age
Through the history of the scheduled expiration, documentary also paints a fresco of the history of economics in the last hundred years and provides an interesting fact: the change attitude in consumers through the use of social networking and Internet . The case of Neistat brothers, the computer programmer or Catalan Vitaly Kiselev Marcos López, give a good account of it.
Africa, first world electronic landfill
disposable This constant has serious consequences environmental. As we see in this research, countries like Ghana are becoming the first world electronic trash. Until then periodically come hundreds of full containers of waste under the label of "second-hand material" and the umbrella of a contribution to bridging the digital divide and eventually taking the place of rivers or fields where children play.
Beyond the complaint, the documentary is to give visibility to entrepreneurs implement new business models and hear the alternatives proposed by intellectuals such as Serge Latouche, undertake speaking revolution 'decrease', the reduction of consumption and production to free time and develop other forms of wealth, such as friendship or knowledge, which does not define the use.
retake a bit 
